Looking for the best CRM software ?
As competition for leads and sales increases, sales teams and business owners need a better way to track customers through every stage of the buyer's journey. This is where CRM software comes into play.
Customer relationship management (CRM) software aims to nurture these customer relationships across your channels, ensuring a great customer experience and ultimately guiding them down the sales funnel.
CRM software helps manage and improve business interaction within a database by leveraging email marketing, lead generation, and marketing automation.
To make your decision easier, I've ranked and reviewed the best CRM software based on features, integrations, selling capabilities, marketing software, support, pricing, and more.
Lead management: Track leads and sales from forms, chatbots, and more, 24/7.
Visual Sales Pipelines – You can organize your pipeline and create custom stages (hot, hot, cold) per rep or team member.
Communication Tracking: A comprehensive contact history tracks calls, emails, chats, etc., and allows you to set your calendar in real time.
Mobile Apps – You can use Pipedrive from your mobile device and integrate your smartphone with other sales apps to increase sales.
Advantages:
You can easily add deals, values, odds of winning, and closing dates.
Unlimited custom fields collect any customer information.
Custom reports can track revenue estimates and recurring revenue.
Activity reports can track individual sales calls, emails, demos, and events.
Lead Source Data reports tell you where your leads are coming from (organic, direct, SEM, social, outbound, etc.)
Sales Assistant creates performance tips and automation recommendations to save you time.
Prices:
Pipedrive offers four paid plans: Essential, Advanced, Professional, and Enterprise. These plans range from $12.50 per user per month to $99 per user per month.
2. ZohoCRM. [Spanish]
Best CRM for Small Businesses (SMBs).
With Zoho CRM , you can get a 360-degree view of your business, track critical sales and marketing opportunities, and increase conversion rates. With over 150,000 customers worldwide, Zoho CRM is one of the most popular tools on this list.
Main features:
Advanced CRM Analytics: Integrate your data and get actionable insights.
AI Sales Assistant – Zoho helps sales reps and teams make decisions based on customer profile and spot anomalies.
Performance Management: With features like gamification, reporting, sales forecasting, and territory management, you can make the most of your small business expenses.
Sales Enablement – Helps you generate price quotes and access sales scripts.
Process Management – Allows the team to map out each step of the sales process with the sales builder and processing rules.
Advantages:
Omnichannel customer support via phone, live chat, email, and social media.
Provides high-level automation.Highly customizable.
Over 100 third-party integrations, including LinkedIn, Zapier, email integrations like Google and Outlook, and more.
Very scalable.
Free trial period of 15 days.
Offers a mobile version (for paid plans).
It guarantees the security and integrity of the data and compliance with regulations.
It is offered in several languages.
It has a free plan for up to 3 users.
Provides comprehensive calendar management.
Offers data import/export.
Predictive sales function to help enrich data, analyze email sentiment, etc.
Pricing plans:
The three paid plans, 'Standard', 'Professional' and 'Enterprise' cost $12, $20 and $35 per user per month (billed annually). Zoho CRM also offers a freemium plan for up to 3 users.
3. HubSpotCRM. [Spanish]
The best free CRM with marketing software.
HubSpot CRM is a full-featured marketing suite, with its CRM software being its most popular offering.
HubSpot CRM is ideal for sales professionals due to its great features and time-saving tools. It's also a good fit for marketing teams as it allows you to capture, track, and nurture leads in a database.
They offer a 100% free version of their software, with the ability to upgrade and gain access to their entire marketing software suite.
Main features:
Email and Lead Nurturing: You can send free, personalized emails and track results with built-in analytics reports.
Contact organization and management: You can connect your email inbox with your CRM and automatically sync and organize your contacts in one place.
300+ Integrations – Easily plug into your existing technology stack to get more functionality from the software you're already paying for.
Live chat and chatbots: Help customers faster with support tickets, productivity software, and instant chat features.
Sales Portfolio Data: Sales managers can view their entire sales portfolio with insights into sales activity and individual performance.
Advantages:
A free plan that you can upgrade at any time.
Integrated with your sales and marketing suites including live chat, landing pages, email marketing, ad management, document management and more.
Free email marketing and list segmentation.
A team email and conversations inbox to access all messages in one place.
A great form builder to capture potential customer information.
Advertising management software to track the ROI of paid campaigns on Google, Facebook, Instagram, LinkedIn, etc.
Pricing plans:
HubSpot CRM has a free plan that offers a ton of great features to get you started. You can then choose to upgrade to one of their paid plans:
Starter ($40/mo): All the features of the free plan, plus additional forms, up to 50 email list segments, $1,000 in ad management, 10 reporting dashboards, and limited chatbots.
Professional ($800/mo): All the features of the free and starter version, plus 2,000 email list segmentations, $10,000 in ad management, 25 reporting dashboards, and full chatbot features. This plan also unlocks additional features like
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